Kyaa Super Kool Hain Hum makers have followed an unabashed approach and declared right through their promotion that the film isn't meant for critics who want a seven course meal in a five star buffet. Instead, KSKHH is being touted as one masala dish that has been put together for the man on the street who wants his appetite to be satiated by desi stuff.
Says Riteish Deshmukh after a pause, "I am not saying that this movie won't be liked by critics. I am just saying that the last time when we brought Kyaa Kool Hai Hum critics didn't like it. Still it was a superhit. So I am just reminding the critics of that and I am sure that they will definitely enjoy it if they watch it without a pre-conceived bias!"
He has a good reason to be oblivious to the critical acclaim (or the lack of it) that the film may end up gaining. After all, though there are smiles on everyone's face, the scars still remain in the heart. When Kyaa Kool Hai Hum had released, some critics gave it zero stars. In fact a leading newspaper left the space for the review empty with a simple statement at the bottom reading that the film didn't deserve a review.
"No hard feelings though," says Riteish after a deep sigh. "They were judging my film, it’s okay. As an actor, I am not judging them as a person just because they gave my film a bad review. They are critics and have every right to say what they feel about a film. Eventually I am taking my film to the public and critics too are taking their review to the same people. It is the junta that decides the final outcome. They have grown when it comes to digesting such subjects and are actually waiting for more bold stuff to be churned out."
No wonder, even though it is a well spread out dish, the film would be looked at with a hawk's eye once it hits the screens this Friday.
