
After playing a director in the Vidya Balan starrer The Dirty Picture, Emraan Hashmi will be seen as a filmmaker again in Raaz 3. However, the actor maintains that this time he is playing a character who is behind the profit and not the art.
At a press interaction, he said, "In The Dirty Picture, I played an artistic director and here I play a 2012 director. My character in Raaz 3 is more contemporary and relatable. He only wants box office success and in The Dirty Picture he had complete contempt for commercial cinema, he used to think that commercial movies are not good. So, both are very different!"
Produced by Mahesh Bhatt and Mukesh Bhatt, Raaz 3 is directed by Vikram Bhatt and stars Emraan Hashmi, Bipasha Basu and Esha Gupta.

Bipasha Basu, who once refused to star opposite Emraan Hashmi, is all praise for the actor now. Bipasha will be seen opposite Emraan Hashmi in Vikram Bhatt's upcoming film Raaz 3 and the Bong bombshell feels that Hashmi is a fiery actor.
When asked how her experience was, working with the 'serial kisser' of Bollywood, Basu said, "From Footpath till Raaz 3, I think Emraan has done really well for himself. He is a great artiste, he is an effortless actor. All of us were very lost on this set, due to different reasons, but Emraan was all calm and composed. You'll think that he is so not involved but when he comes and you say action, then he just pounces on the role. He is that kind of a fiery actor, he is tremendous."
The third edition of Bhatt Camp's Raaz franchise, Raaz 3 also stars Esha Gupta and is slated to release on September 7, this year.

There was a time when Emraan Hashmi, who was nicknamed the 'serial kisser' because of his on screen lip-locks, had admitted that he does not enjoy being called that and prefers to be known more for his performance than his kisses.
However, after giving impressive performances in films like The Dirty Picture and Shanghai, it seems that Hashmi will be doing what he does best in his upcoming film Raaz 3. Sources claim that the Vikram Bhatt directed flick, which stars Bipasha Basu and Esha Gupta in lead roles, will have Hashmi locking lips with both the gorgeous women! The film is a supernatural thriller about a woman scorned in love, who takes to black magic to create havoc in the life of her rival and the consequences that follow.
Well well…what can we say? Some men have all the luck, eh?

Actor Emraan Hashmi feels it is a huge responsibility to be compared to a superstar like Salman Khan. Emraan, who has garnered accolades for his roles in films such as The Dirty Picture, Jannat 2 and Shanghai, is being considered an actor of the masses just like Salman, who also is a darling of the audiences with blockbusters such as Bodyguard and Ek Tha Tiger.
Hashmi is grateful to his fans and followers for showering so much love and adulation on him. However, he believes that there are certain pros and cons to being in such a position.
He says that he has just started his career and that it is unfair to compare him to Salman, who is such a huge star. However, he adds that he feels honoured when his name is taken in the same breath as the Dabangg actor's.
The actor is next going to be seen in Raaz 3 opposite Esha Gupta and Bipasha Basu.

When Bipasha Basu decided to get into the fold of Bhatts after a hiatus, the makers gave her a hearty welcome. So much so that it seemed Emraan Hashmi was taken for granted as all their focus shifted on Bipasha, her look and presentation. It didn't stop just during the filming as even the promotional campaign started with her. It was obvious that Emraan couldn't have been expected to take it all lying down.
"When the first poster was launched, it was Bipasha who hogged maximum space. Later even in the theatrical promo, she was presented as the central protagonist. This wasn't all as Mahesh Bhatt even went ahead and wrote an entire article about Bipasha while drawing parallels between her real and reel life characters. It was particularly surprising that Emraan was nowhere around. There was not a word spoken on him", comments an insider.
Though Emraan didn't have a face off with Bhatts on this, it was expected that Bhatts would realise sooner or later that the most saleable person in the film couldn't be ignored for way too long.
"It has now been decided that Bhatt saab would be introducing Emraan as well Esha Gupta through his write-ups. In any case, Esha has openly made her displeasure clear about being given a secondary treatment", a source confirms.
Makers feel that a lot is being made out of nothing and attribute all of this to a 'planned' promotional campaign instead of this being a knee jerk reaction. "Bhatt saab would be soon hammering a lot about Emraan as well", says Mukesh Bhatt, "You can't say that our campaign is favouring Bipasha. The promo clearly conveys that 'Raaz 3' is about a film director (Emraan) torn between two superstars (Bipasha, Esha)."
Adds Vikram, "Emraan is a member of the house and he is perhaps the only one who was there in our marketing meetings. He is clued into our plans. There are no issues whatsoever."
Now we would like Emraan to say the same as well.

Actor Emraan Hashmi might have been much appreciated lately for his choice of roles and his hard work and determination, but the actor, who was tagged a 'serial kisser' for his on screen lip locks, recently admitted that before venturing into acting, he had worked as an assistant director but was very lazy at it.
Hashmi, who will be next seen in Bhatt camp thriller Raaz 3, revealed in an interview that he was quite excited about this project as he had worked as an assistant on 2002 release Raaz. Hashmi further went on to add that as an assistant director, he was quite lazy and would spend most his time pleading with his uncle Mahesh Bhatt to write a film for him, as he had by then decided to become an actor.
Directed by Vikram Bhatt, Raaz 3 will star Bong bombshell Bipasha Basu and Esha Gupta apart from Hashmi. The film is slated to release on September 7, 2012.