Cocktail is the only Hindi film to release this Friday and it should manage a good opening for itself. There are quite a few things going in its favour. First and foremost the young, modern and contemporary look and feel has managed to catch one's attention. Secondly, the music has picked on well as well. Thirdly, there hasn't been any negativity around the film with all around positive vibes been generated. Fourthly, Saif Ali Khan looks at ease with the genre that has helped him gain maximum commercial success over the years. Last but not the least, his pairing with Deepika Padukone is reminding of Love Aaj Kal days.
With such factors going in its favour, the film should open better than Agent Vinod that had accumulated around 30 crores in it's opening weekend. Moreover, the film finds itself in a space where it has in it to grow further with word of mouth and enjoy sustained collections than merely rely upon the first weekend collections. With a 60%-70% start expected, especially in multiplexes which are its target audience, Cocktail should be a safe project for Saif. However in single screens the film may open much lesser since the very title is so urban centric while the promotion so far hasn't tried to convey anything else.
The film is quite important for Saif since his last commercial success was Love Aaj Kal and post that there have been commercial disappointments like Kurbaan, Aarakshan and Agent Vinod. Even Deepika Padukone would want a much bigger success in her kitty than a Desi Boyz. Moreover since she enjoys an author backed part here, she has all the more expectations for it to do good.
Overall the film is finding a best possible release since it arrives solo, has the cream of multiplexes and screens available for itself and doesn't have any competition in week to follow. If it manages to sustain itself, it has all in it to grow just the way Zindagi Na Milegi Dobara when released around the same time last year.
